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A Slew of Good Adobe Press Releases

Posted by Sravan | February 19, 2009 .

In the last couple of days, Adobe released several press releases announcing some wonderful news, most of which came out during the GSMA Mobile World Congress where the new Adobe Flash Lite 3.1 Distributed Player was released for mobile devices.

The results of Adobe’s third annual Scene7 Survey, show that over 90 percent of companies (with or seeking a web presence, I suppose) are working on their online customer experience by focusing their online investments on new rich media, social networking, mobile, and personalization applications. While we’ve already seen the emergence of rich media and mobile, my money is on social networking, namely Twitter.

Adobe has been making rapid progress with the Open Screen Project. Close on heels to the open publication of RTMP specification, Adobe has roped in Palm to join the project. The collaboration will work towards delivering Adobe Flash Player for smartphones on the new Palm webOS platform, and is expected to be available by the end of this year.

On top of this, Adobe and Nokia have together announced a $10 million fund for the Open Screen Project to encourage and help Flash developers. According to the press release:

Developers are invited to submit concepts for applications that are based on the Adobe Flash Platform, will run on Nokia devices, and will work on multiple screens, including mobile, desktop and consumer electronics devices. Applications will be reviewed for how innovative and compelling the user experience is, how robust the application or planned implementation is, and how well it exploits the capabilities and features of Nokia devices, Adobe Flash and Adobe AIR.

The good news doesn’t end there. Other partners of the Open Screen Project are expected to join the fund in the future. Is Apple listening?

In an attempt to underline PDF as a reliable format for reading material, Adobe released a new Adobe Reader Mobile SDK that enables companies to equip their mobile phones and handheld devices with features to easily download, manage, and display PDF. We all saw this one coming, didn’t we?

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