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The Genius of Oracle

Posted by Sravan | April 21, 2009 .

Oracle Sun

Read press release here.

I remain awe-struck by Oracle’s bold decision to buy Sun for two reasons. One, the software industry didn’t know what hit it. Two, it appears to be a great way for Oracle to bloat across the spectrum, placing itself in a very enviable position.

Below the database, Oracle ventured into storage management with ASM and operating systems with the Unbreakable Linux a few years ago. But Sun already has great servers and Solaris is such a venerated operating system and so Oracle has all access to build a wholesome package that includes hardware, OS, volumes or file systems and database.

Above the database, Oracle has Java and JavaFX. Java is a most preferred platform for enterprise products. Not only can Oracle now enhance both Java and Oracle to work better with each other, it can push JavaFX as a preferred RIA technology to seamlessly interact with the Java backends. It is no news that RIA technologies are being adapted for enterprise-level products and services.

The Oracle database maintains its lead in the enterprise database market. With MySQL in its kitty, it now has a major share of the small-to-medium segment as well.

Oracle has the right leverage with its database management share to promote all of its new products by offering them along with its established products and services in various combinations. My mind is filled with all kinds of possibilities and surely the right people will have a more well-thought of strategy to approach this advantage.

Sun has been a great company with great products and possibly the most open culture among such biggies. What remains to be seen is how long this open culture will be preserved at least among its legacy products.

“The Sun has set,” I heard some say today. Not yet as obviously the brand will remain until Sun becomes a complete part of Oracle, which could take anywhere from several months to years.

I haven’t read many opinions about this acquisition. What do you think about it?

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1 Comment so far
  1. Taylor  April 22, 2009 6:20 am

    I agree that this acquisition is a great example of how a company can leverage its strengths (e.g. solid product, reputation, cash reserves) to build up a foundation for further success. In this case, given the level of trust that people (customers and potential customers) already have in their DBMS, Oracle can develop and package Oracle-branded turnkey DBMS solutions. I can easily imagine Oracle making a killing delivering self-contained hardware+OS+DBMS solutions à la Google Search Appliance.

    Please check out my blog entry on this same subject here.

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