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Adobe Flash Now to Digital Home

Posted by Sravan | April 29, 2009 .

Adobe made a major announcement last week that an optimized implementation of the Flash technology is ready to deliver HD videos and RIAs to Internet-connected TVs, set-top boxes, Blu-ray players and other devices in the digital living room. The HD content is available in FLV format. Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors and Sigma Designs are among the “partners” that are supporting the technology.

According to the press release:

The Adobe Flash Platform for the Digital Home is available immediately to OEMs and the first devices and SoC platforms with support for the optimized Flash technology are expected to ship in the second half of 2009.

The media delivery model for TVs has been continually changing. Video-on-demand and set-top boxes that allow users to select the channels they want to be delivered have become commonplace. The dream is for the user to be able to subscribe not at the channel-level but at the program level. The online streaming of many television channels has made it possible and this new development is a leap towards enriching the experience.

Just like the book publishing industry which is yet to fully comprehend the effects of Amazon and subsequently the Kindle, this blurring between the Internet and the TV is yet to be understood by the media industry. It makes sense for these industries to carefully study the music industry which has been through all this.

One of my main interests here is the way it is going to impact the laws governing all kinds of media. They are already sketchy.

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