Subscribe

  • Subscribe  

Rich Media Ads With DoubleClick Studio

Posted by Sravan | May 7, 2009 .

Google recently introduced DoubleClick Studio, a suite for rich media production, development and publishing. The suite consists of two categories: one set of Flash tools which can be used to create rich media, and another a web app that can be used to manage the workflow for the creative.

Watch the youtube video below for an introduction of the features of DoubleClick Studio.

Easy to use, isn’t it? View the gallery of rich media ads that have been created using DoubleClick Studio.

This is a definitive step for Google in what seems like an organic expansion: from text to image to rich media ads. Measurement and context sensitivity have been two core competencies of Google. While tagging these ads appropriately can do the job, it is possible that Google Search can now understand and analyze Flash content much better.

Leave a Comment

If you would like to make a comment, please fill out the form below.


Name

Email

Website

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word

Comments

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word


Related Posts

<

Error. Page cannot be displayed. Please contact your service provider for more details. (30)


Direct TV Offers - usdirect has the best directtv deals