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social is old – visualization rules

Posted by Charles | April 17, 2007 .

Any innovation eventually will be commodizationized. It’s happening to social network. Social network is the gem of the whole Web 2.0 thing, but it’s old. You can’t find anybody is not doing it, regardless it’s a 2.0 or 1.0 business. Besides, how many social networks you can check in and be actively in every day anyway. I believe majority of people are using the net as a way to improve their life, not an alternate of their life. The fact is that us human beings are not good at processing data, structured or none-structured information, either in text or numbers. All the social networks are appealing because they are connecting people more efficiently. However, they are also making information more complex. As results, the social networks make us spending more and more time online to just process those information, in other words, try to be well connected. Kinda sucks but you have to.

We are visual oriented animals in general. That explains the huge success and focus-shifting we have seen in recent years, from flickr to youtube. Visualized data, regardless what they are, makes the consumption of information easier, more comfortable and efficient.

It’s the reason I think RIA technology, rich internet applications, is the foundation of the new web, not the Web 2.0 things. Buying into RIA, Adobe really positions well into the visual web age. The release of Apollo is also at the right moment and right place, after several years of staging through Flex.

In the mean while, visualized-web war starts too.

Watch Microsoft, watch Firefox, and watch Google.

Watch another round of cloning of success business, through visualization.

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