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Adobe fights back…with love

Posted by Charles | May 13, 2010 .

The words war is going on after Steve Job’s Thoughts of Flash. Adobe just put up some ads all over the place that fights back with “heart”. At Adobe’s Freedom of Choice page, it says:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company–no matter how big or how creative–should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end–and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web–the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.

That’s something well said. However, action ususally speaks much better and more powerful than words. Forget about iPhone, Adobe, just get the Flash on the rest of smart phones and show them to the world, can’t you?

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1 Comment so far
  1. Aaike Van Roekeghem  May 15, 2010 12:55 am

    my first thought is : Steve Jobs notion that Flash is not “open”… as in 1 company maintains and develops it and that we have to wait for upgrades… is just rediculous…

    By that same definition HTML 5 is not “open” as well. It is maintained by W3C , and we as web developers can also not make improvements upon it, we have to wait until W3C releases a new specification (which took a hell of a long time to go from html 4 to 5) and in turn also have to wait until each browser implements that in a correct way. i have been waiting for improvements on html for a long time. i cant even imagine what year we will be in until we can expect HTML 6

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