From Flash to Flex - Empressr Reborn

I wrote about Empressr earlier this year. Back then it’s a pure Flash based startup that entered into the online slides creation space, along with Thumbstacks and others. Now, Empressr V.3 is out with brand new Flex user interface and richer set of features. Very impressive.

To differentiate with other online/offline presentation creation offers, Empressr is focusing on rich media. I think it’s the right direction to take. Going more visual and social is generally a path to success at the online world.

I’m sure Flex gives them quicker and easier ways of adding and improving features set, than doing pure Flash. Also they can easily hire more developers this way. But still, I like to hear how and why they turned to Flex and what’s the plan regarding offline (AIR?) I’m sure they have one.