

Some loves banner ads (to make money) and some hate banner ads (always in our way online). Tailgate trying to change that by turning both sides to a happy place called “tanner”, a interactive Flash banner.
In short, a “tanner” is still a banner ads, where if you find something you like, you can jump in and buy it right there on the banner. Indeed, from RIA perspective, it’s very smart way of evolving Flash ads. However, regardless how much web is a impulsive buying place, are people that impulsive to buy thing from right out of a banner ads?
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