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10000 Cents in Flash

Posted by Charles | April 23, 2008 .

Among variety of interesting projects floating in the cyber world, Ten Thousand Cents stands outs for its ingenuity. There is something intriguing about how www.tenthousandcents.com materialized and much of it points to how technology these days is fructifying new ideas. Basically the project is a digital artwork which represents a $100 bill with each small section (10000 parts in all) being drawn separately by thousands of artists. What surely strikes out is the fact all these artists engaged in drawing their separate bits were working independently and without any interaction.

When you first visit the Flash site you are greeted with an image of a $100 bill. Once you bring the cursor near any area of the bill, a small square zone is displays. Click that area leads to a pop up display that demonstrates how that area was drawn by artist. You can go on clicking at different section and myriad ways of each of these drawings come to light. I for once was rather pleasantly amused by variety of ways in which different section go drawn up. Over time each part becomes an adventure. I should say Creative people do things really creatively. Printouts of this image are also available for purchase.

When I first checked out the project it took me some time to figure out how an intricate task was executed with such sheer perfection. Slowly I got a hang how concepts like crowd sourcing and rich internet based applications were utilized to achieve an elegant artwork. A key role was played by the Amazon’s Mechanical Turk which was utilized to allocate 10000 different tasks to people. Now this utility basically enables organizations to coordinate human intelligence to execute a variety of tasks. That apart the development team came up with a bunch of tools which included interfaced designed in flash with After Affects being used for the movies.

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