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Make Flash Sites More Searchable – 4

Posted by Sravan | June 12, 2008 .

Another trick is to retrace the steps in history: HTML before Flash. Build a HTML website first. Wait for it to be ranked high in the search engine, and then add flash to the website.

It is recommended to use static text in Flash. This avoids a possibility that you may be flagged by spam-identification techniques if instances of your dynamic text are duplicated while converting to HTML.

Be prepared for lower revenue through Ad Networks. Websites which use Flash heavily may have Public Service Ads instead of relevant ads. Google says that its crawlers are unable to derive meaning from Flash. Google asks you “to include more content other than the above files on your website” to assist its crawlers in gathering information about your site to display relevant ads.

Read previous post on the series here.

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