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To Cut Down on Flash Ads?

Posted by Sravan | June 26, 2008 .

This Washington Post article has overnight created a buzz about whether the $40 billion internet advertisement industry should be scared of softwares like EasyList and Adblock Plus. At a time when “Flash Ads” are increasingly becoming a major type, when they probably get more per-unit-revenue than text and images, they also get the major share of the blame.

Ad-blockers have been available for a long time now: those that come along with firewalls, browsers, plug-ins, and as standalone ad-blocking softwares. One day, there could be softwares on the website server side that can identify and thereby disallow the entry of users blocking ads. At a later day when every internet user blocks every ad, most of the premium content available online for free today would no longer be.

While I only block pop-ups using browser support, and don’t mind text or image ads in a page, flashy ads always annoy me without fail. Forums with people ranting about online ads, or articles on “annoying online ads” in general, are almost exclusively about flashy ads.

Flashy ads are the heavy gnomes that crawl on one side (distracting one’s view) or all over a webpage (freezing one’s view), sometimes making weird noises. They could be movie/TV show trailers, product advertisements, or flash site promotions. The absence or the evanescence of a “close button” on the monster adds to every user’s woes.

While everybody likes flash sites, I think flash ads will remain sour or bitter. What do you think?

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1 Comment so far
  1. JesterXL  June 26, 2008 8:58 am

    I use AdBlock Plus and love it! As a developer, I just turn it off for sites it causes redraw problems on, or I need to see certain ad content. A lot of developers don’t know how to code Flash content that has the ads blocked, so some will break. It’s easy, you just right click, turn it off, and then refresh the page.

    However, until this stuff is baked into Firefox AND IE, and updated continually, it’s not a threat. I’d argue people who use adblocking software like AdBlock Plus are a minority and of those that do do not actively update the filters.

    Even if it did, Advertisers would find a way… they always do.

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