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Some Good MAX 2008 Milan Links

Posted by Sravan | December 24, 2008 .

The Adobe MAX 2008 Milan is supposed to have been a superior event to Adobe MAX 2008 San Francisco. I uncovered very many news snippets about this event and to spare you with the frequent information overload narrowed down to one post with some links that I found interesting. I know that even MAX 2008 Milan concluded several weeks ago, but believe me if you don’t already know it, it was a very important conference.

The “Rock Wrechter Mobile Guide” won Thomas Joos and Boulevart the European Adobe MAX award in the developer category. That was the Flash Lite app ported to iPhone and iPod Touch using b.Tween.

Rob, the Adobe AIR PM, presented a wonderful session on monetizing applications with Adobe AIR where he gave an overview of various known business models along with case studies of monetization and marketing of AIR apps. I personally find monetizing RIAs a very interesting topic and am looking forward to greater developments in this area.

Ted, on Flex, has a video introducing Flash Catalyst, Adobe’s interaction design tool which is expected to have a beta preview release early next year. Ryan Stewart has another video about Flash Catalyst on the Edge. Ted also shared the ILOG Elixir session at MAX which was very well received. Check out our post introducing ILOG Elixir if you’re hearing about it the first time.

This post with videos showing WiiFlash used as a connection between Wii and Adobe AIR to create a collaborative 3D modeling application which uses a Wiimote as the input device has Ryan Stewart saying, “I think MAX Milan actually had cooler stuff than MAX San Francisco.”

Matt Chotin shared the slides of both his talks during MAX 2008 Milan, Creating Components in Flex 3 and Beyond and Looking Ahead to the Next Version of Flex.

If you don’t mind sitting through a 70 min video, you must try watching the Sneak Peeks session. I am always amused by their “might or might not make into final products” disclaimers. Also, as I wrote in this week’s roundup post, MAX Sessions are on Adobe TV.

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